Starbucks and competitors: aggressive marketing approach
30 June 2009 | By Popsop Team
Starbucks Coffee Company has launched an aggressive communication campaign addressed against its main competitors aiming to get into the Starbucks’ share of coffee chain business – McDonalds and Dunkin Donuts.
It is based on comparison of the quality and prices and stresses Starbuck’s perfectionism in coffee making.
Not so long ago another another ‘aggressive marketing approach’ was used by Nestle – Starbucks’ competitor in an instant coffe segment with its new Via TM.
Popsop.com
Tags: coffee and tea, retailers, Starbucks
