Who will be the New Face of KFC’s KGC? Online voting will determine

After KFC issued a press release announcing a search for “a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began.

One group of fans consider that colonel Sanders shouldn’t be changed as a brand icon and a face of KGC, other proove that the change is needed.

kfc_pepsi

While KFC is happy to confirm that Colonel Sanders will continue to represent the company he founded and built, the search continues for the ultimate KGC fan, who could potentially appear in future advertising.

Fans of the brand can visit www.kfc.com and vote on whether they’d like Colonel Sanders to be the only icon for the brand, or whether they’d rather see the winner of the KGC Ultimate Fan search be the Colonel’s counterpart. Online voting will continue through July 8 and results will be announced shortly thereafter.

via PRNewswire

Expert Comments

  • Martin Grimer, Blue Marlin

    My great, late father Bob Grimer looked a bit like the colonel so as a tribute to him I tried some of that Kentucky Grilled Chicken and it wasn’t too bad. So I guess being a chip off the old block and owner of well established facial hair myself, I should get that iconic slot.

Popsop.com
30 June 2009
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