Anchor Squirty Cream redesigned by Elmwood
New Zealand dairy brand Anchor is relaunching its Squirty Cream with the new packaging designed by Elmwood Leeds.
There are 3 redesigned variants in a range: Anchor Squirty Cream Standard, Lighter and Extra Thick variants.
New design reflects the qualities of the product and adds a sense of fun and entertainment with the use of cheeky, creamy faces, which put more personality into the brand.
“Our redesign gives people permission to have fun with food,” claims Elmwood brand consultant Simon Preece. “It’s an antidote to the diet controls we have today.”
Ed Steele, assistant brand manager at Anchor, commented: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.”
The new packaging will start appearing on shelf this week.
Popsop.com
30 June 2009
Tags: dairy, food
