Last week President Obama signed new legislation that restricts the nicotine content and marketing of cigarettes, including the requirement to plain black-and-white cigarette packs design.

St. Peterburg Times graphics and multimedia director Chris Kozlowski asked his friend, D.J. Stout, a partner at the global design firm Pentagram, to sketch out some new packaging he might suggest if Marlboro were to come calling.

Here is what he suggests.

D.J. Stout commented: “Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive antismoking restrictions and to wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three-dimensional warning label.”

via www.pentagram.com