TSA met with Tesco about stocking their range of organic beers. It soon became clear that their old and tired looking labels did not do the beer justice.

So, taking a fresh approach to this market, a slick eye-catching design was created for each style of beer using a well-known landmark as part of its identity. These were stylised to enhanced and fit with the typographic treatment of the name.

New design, created by Glasgow-based designer Evan Leckie, also had to be flexible enough to work as a beer pump clip and gift box set, while allowing for expansion into new ranges and flavours. To date the beer has gone from strenth to strenth. The range is available in Tesco and Asda.

To see more projects please visit http://www.ewanleckie.com/