Guinness offers consumers a space trip and more
Diageo launches global TV ad campaign to commemorate 250the Guinness brand anniversary. The new spot by Saatchi & Saatchi EMEA you can see below.
Besides the TV activity, Diageo is to held a number of ‘Arthur’s Day’ events on 24 Septemberin Dublin, New York, Lagos and Kuala Lumpur.
One of the most extravagant brand’s promotion idea – to give consumers a chance to have a space trip with Virgin Galactic. Lucky winners can also see a private party with pop band the Black Eyed Peas, and drink a glass of Guinness beer onboard of a submarine.
Popsop.com
2 July 2009
Tags: alcohol drinks, beer, Diageo, Guinness
