Gillette launches new global brand marketing campaign
Gillette, the world’s leading male grooming brand owned by P&G, is rolling out a new global brand campaign which is a part of Gillette’s strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
A modernization of Gillette’s “The Best A Man Can Get” equity, the new campaign, titled “The Moment,” was developed from a deep understanding of men. Event the most confident guys have doubts at many moments throughout their lives – this is what Gillette gives them – the confidence which is the most important.
“This new campaign is a natural progression of our successful ‘The Best A Man Can Get’ campaign. It supports our strategy to build our global leadership in men’s grooming and strengthen the emotional bond we have with more than 600 million men who start each day with Gillette,” says Peter Clay, Vice President, Brand Franchise Leader, Gillette.
via PRNewswire
Popsop.ru
2 July 2009
Метки: Gillette, Procter & Gamble, toiletry
