Coca-Cola “Opens Happiness” at the 2009 Essence Music Festival

Coca-Cola continues its long-standing support of the Essence Music Festival in New Orlean, the summer’s largest African-American music and empowerment event in the country.

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This year, Coca-Cola will bring Mike Bivins, Janelle Monae, Premier, DJ Biz Markie and DJ Nice to the Festival to refresh more than 200,000 attendees throughout the weekend.

This year’s theme, “Open Happiness,” matches Coca-Cola’s new global integrated marketing campaign and offers a fun and exciting line up of activities including workout exercises, music, dancing, games and product sampling in the Coca-Cola booth.

via PRNewswire

Popsop.com
3 July 2009
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