Heinz chooses the ‘BBQ Heroez’ in UK
3 July 2009 | By Popsop Team
For the summer & BBQ season HJ Heinz is set to launch a promotional campaign around its new sauces range: HP Hot Sauce, Salad Cream Handypack, Twisted Ketchup and other proucts.
It is called ‘BBQ Heroez’ and created by agency Billington Cartmell. The consumers can have the chance to win GBP 500 weekly and other BBQ-related prizes every week until August 31.
In order to compete for the title of ‘BBQ Hero’ consumers need to upload the photo of their own ‘BBQ Hero’ either cooking or eating barbecue. Judges will choose that one who “best captures the BBQ Heroez theme”.
The campaign will be supported by above the line press activity in media.
Popsop.com
Tags: food, Heinz, sauces
