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Antipodes: pure water, pure packaging

3 July 2009

Could a packaging be as perfect as the product itself? Antipodes pure water is an example.

It comes to the surface from a deep aquifer and is bottled at source in Whakatane, Bay of Plenty, New Zealand.Several times it was recognized as the deepest, highest quality groundwater in New Zealand with a number of awards in different years.

And the simple, medicine inspired bottles add purity and perfectionism to the brand without a doubt.

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