Cadbury returns Wispa Gold with the help of Facebook

7 July 2009 | By Popsop Team

Cadbury has once again fallen back upon Facebook’s help with the relaunch of Wispa Gold in the UK.

The company invited three most active Facebook users (Cara Stripp, Tony Halson and Ollie Emery) to its Bournville plant to ‘push the gold button’ and launch production of the product.

cadbury_wispa_gold

This initiative follows last year’s return of Wispa after launching a massive feed back from consumers on Facebook.

Wispa Gold chocolate bar will be available in sale in UK this September.

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