Diet Coke Betty Bottle by Patricia Field
8 July 2009 | By Popsop Team
Popsop.com
Tags: Coca-Cola, soft drinks
8 July 2009 | By Popsop Team
Popsop.com
Tags: Coca-Cola, soft drinks
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

PixieGirl Blog | My World Through Graphic Design
23 July 2009 05:58 am
[...] not sure if this is someone’s for fun project or if its a real Diet Coke promo… http://popsop.com/27342 Posted on July 22, 2009 to pgd general | No Comments Post a [...]