Brannigans crisp relaunched with the new packaging
13 July 2009 | By Popsop Team
UK food producer United Biscuits (UB) has relaunched Brannigans crisps with a new pack design resembling the brand’s original brown paper packaging.
Besides the packaging revamp, the company reduced the content of saturated fat to 65%.
Now there are 2 flavours in the new low-fat range – roast beef and mustard and smoked ham and pickle.
Helen Warren-Piper, director of bagged snacks for UB, said: “Brannigans has always had a very loyal consumer base due to its strong British flavours and quality ingredients.
“There is a growing consumer demand for nostalgia brands and we feel that the new packaging will strike a chord with those who remember the old brown paper bag.”
Popsop.com
Tags: chips, food, snacks
B1ood
8 September 2009 09:42 pm
didn’t brannigans used to make ham and mustard? why have they changed it to beef?