Arla Foods plans pan-European campaign

15 July 2009 | By Popsop Team

Scandinavian dairy producer Arla Foods has planned a multi-million pound pan-European campaign to support a range under the Arla name. The company appointed for this purpose London-based agency Abbott Mead Vickers BBDO (AMV), which won the final pitch against Saatchi & Saatchi.

arla-rebrand

The purpose of this campaign is to enhance Arla brand and replace a number of products with the new ones. It will run in Europe including the UK, Germany, Sweden and Denmark.

Cravendale and Lurpak creative accounts remained behind Wieden & Kennedy without changes.

via www.marketingmagazine.co.uk

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