Molson Coors to market C2 lager in single-alcohol unit bottle

15 July 2009 | By Popsop Team

Forth world’s largest brewery Molson Coors is to launch its low-alcohol lager brand C2 in a bottlecontain just ’1 unit’ of alcohol.

molson_coors_c2

This initiative will promote responsilbe drinking among consumers, based on governmental advice that the normal consumption for men must br limited to 4 units, for women – to 3 units.

Simon Davies,  Molson Coors‘ marketing director, confirmed that the company had an active NPD programme in relation to responsible drinking.

via www.marketingmagazine.co.uk

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