Tetra Pak’s ‘paper’ portfolio

15 July 2009 | By Popsop Team

Sweden agency Amore has worked with Tetra Pak packaging formats to bring them visual intensity and differentiation. In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different sizes.

The scope was to highlight the different personalities and forces in the product families. Paper in all its forms has been photographed: confetti, pleated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create and inspired packaging portfolio for Tetra Pak worldwide.

amore_tetrapak_01

amore_tetrapak_02

amore_tetrapak_03

amore_tetrapak_04

amore_tetrapak_05

amore_tetrapak_06

amore_tetrapak_07

amore_tetrapak_08

amore_tetrapak_09

Popsop.com
Tags: