Campbell unveiled plans on Russian and Chinese markets

17 July 2009 | By Popsop Team

The world’s food manufacturer Campbell Soup Company held the meeting of investors on 15 July at North Carolina plant, where the company management announced the plans to focus on emerging market in the nearest future (2010-2011) – Russia and China.

The company also strives for integration of Campbell’s Russian distribution operations with its partner Coca-Cola Hellenic Bottling Co.,and to expandi its “Domashnaya Klassika” line into national distribution throughout Russia.

campbell_soup_domashnyaya_klassika

“Domashnyaya Klassika”, packaging design by BQB

The Russian portfolio will increase from three varieties to 14 in fiscal 2010.

Read the full report here

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