Nestle confirms sponsorship renewal of Tour de France

21 July 2009 | By Popsop Team

One more bottled water brand Vittel continues to support important sports competitions. Recently Nestle Waters and the organisers of the Tour de France have announced that their partnership will continue until 2013.

The main promotional benefits of this partnership will spread on four key brands from Nestle product portfolio:  Vittel, Powerbar, Nesquik or Ricore.

The company’s sponsorship first began in 2001 with the Nestle Aquarel brand and the agreement was extended in 2004, a move which clearly demonstrated Nestle’s interest in the Tour.

nestle_tour_de_france

via www.foodbev.com

Popsop.com
Tags: , ,