22 July 2009 | By Popsop Team
Popsop.com
Tags: soft drinks
Partner Section
Call for interviewees 2012
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Interview
James Boulton, Creative Director of Claessens International:
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Expert Columns
What's in a Name?
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Five Macro Trends at Work in 2012
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
It’s Time to Put Some Fun Back into Marketing
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
Time for Brands to Invest in Defensible Design
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
Celebrating Health
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
