SABMiller enhances in-store customer marketing with Infosys Technologies

29 July 2009 | By Popsop Team

SABMiller, one of the world’s largest brewers, has selected Infosys Technologies to evaluate and improve the effectiveness of its in-store shopper marketing campaigns. SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyze shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.

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The services provided by ShoppingTrip360 will help SABMiller analyze important shopper trends associated with the placement of products on in-store fixtures and throughput from secondary locations.

The insights gathered from the store via ShoppingTrip360 will help SABMiller decide which promotional display is most effective at promoting their product and which product placement areas result in the greatest sales. The first pilots will take place in select stores of the Romanian supermarket chain, iVET.

via PRNewswire

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