“Menos es Mas”: optimistic and environmently friendly drinks

31 July 2009 | By Popsop Team

NY-based illustrator Andrew Bannecker and Saffron Brand Consultants, branding agency founded by legendary Wally Olins, created the identity and packaging design of a new drink for Coca-Cola Spain – Menos es Mas.

This environmently friendly little drinks is about optimism and joy. Just like this concentrate can make liters of refreshment from a small drop, Saffron Brand Consultants can transform birds into elephants (as the drink takes up less space and produces less waste).

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