“Automobile” wines by Fuller Creative

The Australian design firm Fuller worked with Elderton winery to create the label and bottle design of the Elderton GTS Shiraz, devoted to Neil Ashmead -the company’s founder.

Task

To produce a tribute label that fittingly celebrates the life and loves of Neil Ashmead, a passionate wine man who had a lust for life and a love of fast cars. The package needed to represent Neil’s outgoing personality and his hobbies.

fuller_neil_ashmead_01

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Solution

Playing on Neil Ashmead’s love of fast cars, the design pays homage to the Holden GTS, complete with go-fast stripes, shark gills and topped with a 6-speed gear stick.  A winner’s wreath neck label completes the package.

Result

A wine label that is truly unique and takes a risk – just like the man himself. Feedback from the wine trade has been extremely positive, not to mention the liquid gold inside the bottle.

Popsop.com
24 July 2009
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