Donna Hay’s bakery: Australian packaging design

24 July 2009 | By Popsop Team

Australian agency Frost Design created the packaging system for Donna Hay’s newly released line of baking products.

In addition to the packaging design Frost Design also worked on the retail store design, signage, shopping bags, gift boxes and marketing material. I especially like the use of photography in this packaging and the soft dream-like color palette.

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via Design Muse

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