PepsiCo launched a diet Mountain Dew UltraViolet

For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version.

Diet Mountain Dew UltraViolet, on store shelves for a limited time for 12 weeks beginning August 10, combines the light citrus flavor of Diet Mountain Dew with a refreshing juicy rush of mixed berries without the calories.

The product will be supported with a full slate of TV and radio advertising developed by BBDO NY.

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via PRNewswire

Popsop.com
6 August 2009
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