British musicians to design Beck’s beer labels

6 August 2009 | By Popsop Team

Musicians Ladyhawke and Hard-Fi are to design the labels for the limited edition Beck’s bottles within Beck’s Canvas project.

The new art labels will appear on over 16 millions of 275ml Beck’s bottles as well as the secondary packaging this summer. They may look like this sketch:

becks_canvas_ladyhawke_concept

Ladyhawke and Hard-Fi will join past collaborators Damien Hurst, Tracey Emin and Gilbert & George.

The final designs will be revealed on 25 August.

via www.packagingnews.co.uk

Popsop.com
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