Pepsi studies the level of optimism in US

7 August 2009 | By Popsop Team

Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 about their:

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  • Relationships with family and friends (91% vs. 81%);
  • Overall well-being (88% vs. 84%);
  • Health (86% vs. 78%);
  • Finances (77% vs. 64%);
  • Chances of finding love (70% vs. 61%).

In fact, this new research shows us that 96% of Americans are optimistic about their futures and believe in each other.

Approximately 1,280 Americans ages 18 and older were surveyed from June 11 through June 15 and June 18 through June 22, 2009 as part of the Pepsi Optimism Project, an ongoing study tracking the national level of optimism.

The Optimism Survey was conducted on behalf of PepsiCo by StrategyOne, a full-service, strategic consulting firm based in New York, N.Y. interviewing for optimal accuracy.

More details on PepsiCo Press Centre

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