P&G organized ’100 Ways to Enjoy Pringles’ contest

Having launched a Super Stack can with 100 crisps inside, Pringles wants to celebrate it by inviting U.S. fans to have fun and enter the “100 Ways to Enjoy Pringles” sweepstakes.

From August 5 through September 11, Pringles lovers across the U.S. can show off the creative ways they enjoy Pringles by submitting pictures, videos or 140-character texts to www.pringles.com/100ways.

At the end of the sweepstakes, two lucky winners will be chosen at random to win a four-day, three-night trip for two to attend the Food Network New York City Wine & Food Festival.

An additional 100 winners will receive $100 gift cards.

The new promotional campaign was created by Grey Group agency. As Bryan Hamilton, brand manager for Pringles, said, it was launched to encourage consumers to express their creativity with Pringles and strenth the emotional connection with th brand, as well as promote the new 100-crisp Super Stack pack.

via PRNewswire

Popsop.com
7 August 2009
Tags: food, Pringles, Procter & Gamble