Doritos Mystery flavour promotion: guess the flavour and win GBP 20,000

10 August 2009 | By Popsop Team

Doritos brand, represented in Frito-Lays snacks portfolio (PepsiCo’s division) has launched ‘mysterious’ promotion encouraging consumers to guess a flavour of unknown snacks.

The unidentified promotional packs, encoded with iD3 mark, will be available in single serve and sharing bags. To indicate the flavour and take part into a draw to win GBP 20,000 consumers have to go to www.doritos.co.uk/id3, log in and enter the code from the pack.

By playing an online interactive game on the website, visitors can win some additional prizes such as laptops, mobile phones and games consoles.

doritos_mystery_id3

via www.thepublican.com

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