Kleenex announced the winner of its Collection box design competition

12 August 2009 | By Popsop Team

Tissue brand Kleenex, owned by Kimberly-Clark Co., has announced the winner of a packaging design competition aimed to create the best seasonal Collections box design.

Among 300 other entrants the first prize scooped the UK recent graduate Nicole Hollas. Kleenex boxes with her design will be available on sale from the next month.

kleenex_collection_tissue_boxes

This design competition was supprted by 2 creative agencies – the Youth Creative Network (YCN) and JWT. The top designs will be showcased as part of a YCN summer exhibition later this month.

Jennifer Rohan, Kleenex’s European brand manager, said that Kleenex plans to refresh the Collections packaging on a quarterly basis and intends to continue working with YCN in the future.

via www.marketingmagazine.co.uk

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