12 August 2009 | By Popsop Team
2 days ago we wrote about the annual Makeover Challenge launched by Package Design Magazine with the aim of Casa Visco’s sauces range redesign.
Here are the renderings of the packs suggested by the Brazilian agency REX Design. Please vote online here for the variant you like most of all till 30 September.
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Everyone should also be looking at the other work that is part of the Makeover Challenge:
Christine Ray
Estudio Ray
oh christine, what a great design you did…NOT!
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work&turn.co.uk
13 August 2009 05:05 pm
This design is unprintable! Im a packaging designer and artworker and I had the unpleasant experience of having to artwork an approved design for a premium food retailer in England. It was a printed lid much like the one shown and after 1 month of talking to printers in was deemed impossible. Even if it is possible now (which I doubt) it would cost to much to produce.
The only way you could do this is if it was a full printed plastic sleeve but that would cheapen the design and as such I think this falls into the same trap that sooooo many companies fall in to.
Unfortunately a big thumbs down for not having produced an achievable design.