Amstel Light continues bringing Amsterdam to US

13 August 2009 | By Popsop Team

Amstel Light, a leading imported light beer from Amsterdam, continues its summer promotional campaign Amsterdam Live, which is inspired by an authentic Amsterdam art and music culture.

Each Amsterdam Live event will showcase Amstel Light’s take on Amsterdam and will feature a series of unexpected performances that add a progressive twist to artistic expressions such as art, music and dance.

amstel_repackage

The music tour lineup will take place on 14 and 26 August in Atlanta and NY with participants like Morningwood, Mr. Hudson, the band Shiny Toy Guns and The Bravery paired with DJ Clinton Sparks, DJ Steve Aoki, DJ Reach and DJ Eric Cubeechee.

Ad Hoc Art (AHA) — an art gallery of street art, pop surrealism, illustration, comic book, tattoo and print-making — will aid Amstel Light in commissioning local artists to display their work at each Amsterdam Live event. Select adult consumers will be invited to choose a work of art to be silkscreened onto a t-shirt for them to take home.

Amsterdam Live campaign promotes the new Amstel Light packaging redesigned this year by Ceradini Brand Design.

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