Pasta Wine’s package design by VoiceBox Creative

11 September 2008 | By Popsop Team

San Francisco based brandinf agency VoiceBox Creative developed the positioning, naming, package design, merchandising materials as well as a website design for an Italian wine range Pasta Wine.

According to bref, the agency was tasked to create a fun, Italian wine brand that simplifies the food and wine pairing experience for consumers feeling “overwhelmed” shopping today’s wine aisles.

The name Pasta Wine Co. invites everyone to the table to enjoy wine with their meals. The design is a modern interpretation of 50s-era American food packaging, emphasizing appetite appeal through intense color contrast. The overall look is reminiscent of cafe chalkboard menus, adding personality and approachability to the brand. Support marketing materials carry the brand message and suggest potential food pairings to retailers and consumers.

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