Beam Global Spirits & Wine (Fortune Brands) is ready for Christmas promotions. The company has prepared gifts and recipes apart from traditional “holiday” packaging, gift sets and glassware.
Jim Beam Bourbon 750ml bottle will be offered in a gift carton. Two other variants are a 750ml bottle with one of three limited edition collectable tin signs and a 750ml bottle of Jim Beam Black with two glasses.
Knob Creek Bourbon label will offer in-store promotions, a premium gift tin and will be available in the Internet at www.knobcreek.com. Maker’s Mark Bourbon will be retailed in a Christmas-themed gift box. Canadian Club Canadian whisky gift set will include a 750ml bottle with a glass. Additional promo variant for the brand is “Damn Right Your Dad Drank It” 2010 calendar mail-in with various POS-materials.
Hornitos Tequila will welcome Christmas in a form of “a little Mischieve” gift set: a 750 ml bottle of Hornitos Plata Tequila or Hornitos Reposado Tequila, a flask and several recipes. Tres Generaciones Tequila‘s gift set includes either a 750ml bottle of Tres Generationes Plata or Tres Generationes Añejo with two martini glasses.
A Courvoisier VS gift set with a 750ml bottle will be complemented with a flask. Other brand’s promotions include Courvoisier VSOP 750 ml with glassware and Courvoisier XO 750 ml with a glass stopper.