Starbucks is dropping Sorbetto

21 August 2009 | By Popsop Team

Last summer Starbucks coffee chain introduced Sorbetto icy beverage in around 300 Southern California stores. It turned out to be a complete failure due to several reasons at once.

Consumers were not delighted, huge machines for Sorbetto were too difficult to clean, and the beverage itself was very time-consuming adding up to 45 minutes to each order with Sorbetto.

This summer Sorbetto is not on the menu any longer. Some experts said the introduction of Sorbetto showed how little testing some new Starbucks products got before hitting stores.

In its turn, the company assured that it would search for new icy beverages to add to its range.

Reuters

Popsop.com
Tags: coffee and tea, retailers, Starbucks