Japanese liquid KitKat – to drink, not to eat
On August 31 Japan traditionally celebrates the ‘Vegetable day’. To commemorate this holiday Nestle Japan in collaboration with Ito En, Ltd., Inc. have launched today on the Japanese market a new product – the drinkable KitKat “Rich vegetables”.
This is a mix of an Apple-Carrot juice and a white chocolate powder. The recommendeв retail price is 136 yens.
Ito En, Ltd. has been producing healthy drinks since 1992. The new KitKat “Rich vegetables” was a responce to a growing trend of ‘healthy wellbeaing’ and a wide popularity of KitKat chocolate brand in Japan.





