On August 31 Japan traditionally celebrates the ‘Vegetable day’. To commemorate this holiday Nestle Japan in collaboration with Ito En, Ltd., Inc. have launched today on the Japanese market a new product – the drinkable KitKat “Rich vegetables”.
This is a mix of an Apple-Carrot juice and a white chocolate powder. The recommendeв retail price is 136 yens.
Ito En, Ltd. has been producing healthy drinks since 1992. The new KitKat “Rich vegetables” was a responce to a growing trend of ‘healthy wellbeaing’ and a wide popularity of KitKat chocolate brand in Japan.