Budweiser beer brand changes positioning
26 August 2009 | By Popsop Team
Following the merger between Anheuser-Busch and InBev beer producers, Budweiser is to launch its first new advertising campaign aimed to highlight the brands’ ‘sociability’ instead of ‘autencity and quality’, which were the main communication messages of the previous ad concept.
The new campaign ‘Good Times … They’re Out There’ , created by Fallon, starts on 27 August and will run for nine weeks on the television, press, outdoor and online channels in UK.
The target audience of the new ads are stadents and youth of 18-24 years old.
Andreas Hilger, Marketing Director for InBev UK says: “It’s going to be hard to escape the noise of Budweiser’s new ad campaign which goes live this week and is designed to really grab people’s attention.”
“It is another reason why retailers should stock up with the UK’s biggest selling premium packaged lager so they meet increasing demand from consumers who will be seeing the advertising around 40 times”.
Popsop.com
Tags: alcohol drinks, Anheuser-Busch InBev, beer, Budweiser
