Spring Design Partners has redesigned Kraft Natural Cheese

31 August 2009 | By Popsop Team

Spring Design Partners’ Insight Research™ uncovered an opportunity to change consumer perceptions through the positive, nostalgic memories and “real” experiences consumers associate with the Kraft brand.

By leveraging classic Kraft equities and showcasing fresh off the block natural cheese that is cared for by people, not machines, we rejuvenated a timeless brand.

kraft_cheese_snack_new

kraft_cheese_snack_before_after_e

The agency extended and adapted the design to approximately 150+ SKUs across 15 different cheese formats including chunks, crumbles, and snacking cheese to transform the entire brand experience.

“The Kraft Natural Cheese design demonstrates the power of our proprietary Design Institute Research™, and its ability to unciver meaningful ways to connect with consumers through design”, says Meghan Labot, Client Service & Strategy Development Director at Spring Design Partners Inc.

image via www.thedieline.com

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