Marlborough Sun wines: the fresh approach
3 September 2009 | By Popsop Team
The Australian design agency The Creative Method was awarded last week with The Best Packaging Award at the national design festival Create Awards 2009 for their new work – Marlborough Sun wines identity.
The designers were tasked to create a new design for a wine from scratch, including naming, identity and label design. The identity had to highlight its Marlborough origin, needed to standout on shelf, have a sense of humour and create a talking point.
The newspaper style (which echoes The Sun newspaper, probably) was a good solution to achieve the goals.
Popsop.com
Tags: alcohol drinks
