The Doritos tortilla chips brand (owned by PepsiCo’s Frito-Lay division) and Microsoft teamed up for the second time to offer all video game fans a chance to design a new Xbox LIVE(R) Arcade game as a part of “Unlock Xbox” creative contest.
The record-breaking “Doritos Dash of Destruction,” created in 2007, was the first consumer-created Xbox LIVE Arcade game which became a real hit.
From August 31 till October 4 users can submit their game concepts of an Xbox LIVE Arcade game for the Xbox 360 on www.unlockxbox.com.
Among ten quarter-finalists, which will be chosen by the Doritos brand and Xbox 360, two will win the right to implement their ideas into Xbox LIVE Arcade games available for download in fall 2010. Another one fan-selected grand prize winner, elected bu online voting, will score a $50,000 gaming consultant project for Doritos.
