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Anthem Worldwide redesigned Kleenex Balsam packaging

4 September 2009 | By Popsop Team

For the first time in 6 years Kimberly-Clark Co. has refreshed the packaging of its Kleenex Balsam facial tissue range. The new design, created by the York (UK) office of Anthem Worldwide, will be featured on Kleenex Balsam boxes and pocket packs.

The new-look packaging has therefore picked up on the brand’s recognised blue, green and yellow colours and given them “greater vibrancy”.

Alison Cracknell, creative director UK at Anthem Worldwide, said: “The tissue market is a very competitive space, especially at the moment, and we believe that emphasising Kleenex Balsam’s core strengths through its packaging will play an important role in helping the brand to maintain its market-leading position.”