Baileys runs Christmas ad campaign

With the appointment of Philip Almond, marketing director for Diageo‘s British division, as a global brand director of Baileys, the company starts the new advertising campaign for the brand, aiming to boost sales up to 23% in the festive season.

Designed by Bloom

“Reclaim your Saturday nights”, promoting 3 Baileys flavours, will run on TV, press and outdoor channels from September and target women, predominantly.

Later in November Baileys Coffee flavour will start the promotion along with sampling and POS activity.