Wine which doesn’t suxx

15 September 2008 | By Popsop Team

This 2006 South Australian Shiraz was named for SMS and Internet acronyms. With its bold and daring name both a social commentary about how technology and politics consume daily life and a statement of the richness and magnitude of the wine’s  flavor the client wanted a label that would appeal to a young demographic that shops online.

The label, designed by Los Angeles-based Braveland Design, is inspired by pixel text and symbols of modern products. It’s hopefully a reminder for people to relax and drink wine.

And the wine definitely doesn’t suxx. It’s being marketed as a high end label.

End Client: Grateful Palate
Agency:Braveland, Los Angeles, California United States
Designer: Dave Bravenec

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