Sensual aesthetics of Fruits & Passion
8 September 2009 | By Popsop Team
Julie Brassard, being an art director at Identica, Montreal, redesigned the Canadian personal care brand Fruits & Passion.
The aim was to position it as a source of pleasure with a strapline “Life’s too short”. The collage of different imagery creates the special feeling of premium boutique brand.
Popsop.com
Tags: personal care
