Friels Cider: new packaging in a retro pin-up style

8 September 2009 | By Popsop Team

The UK based alcohol producer Cool Apple reached Write Angle Creative Communication design agency to create a visual identity for its Friels cider.

With a retro pin-up imagery and red colouring, including a bright metallic neck foil for the bottle,  Write Angle created a talking point and attract new audience of cider drinkers.

friels_logo

friels_beeer

Rob Bowdery, Creative director at Write Angle commented:  “The use of a retro pin-up girl from the 1940s/50s as the symbol of this refreshing product refers back to an earlier and more innocent age of natural purity that we felt offered an accurate reflection of Friels cider. The visual identity we’ve developed for Friels cider also pays homage to a classic period of commercial art that we feel has growing appeal in the current digital world.”

Write Angle has also created supporting 48 sheet posters, billboards, promotional leaflets and an interactive website for Friels cider www.frielscider.co.uk.

via www.thedrum.co.uk

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