Unilever is loooking for the best ad concept for the new bite-sized Peperami

16 September 2009 | By Popsop Team

Unilever UK is to introduce a new bite-sized sausage range, aimed at kids and youth, under its Peperami brand. 3 flavours will be available: Original, BBQ and Hot.

unilever_peperami

In order to maintain its media support, Unilever went to creative ideas website Idea Bounty to find the best concept for an advertisemnt, where the Peperami ‘animal’ character is ‘starring’.

The winner gets $10,000 and his idea will be produced by Smartworks. Although the strapline for the campaing has already been created: ‘Bit of an animal’.

via www.marketingmagazine.co.uk

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