As a distributor of Russian Standard Vodka, Beam Global Spirits & Wine has launched it in Australia and New Zealand. Russian Standard and Beam Global are planning to become number two both in Australia and New Zealand in two year’s time.
“Australia and New Zealand are important markets in our global footprint, and we believe that Russian Standard Vodka will become a clear leader among vodka connoisseurs,” said Roustam Tariko, founder and president of Russian Standard Vodka.
The launch will be supported by integrated marketing campaigns and include a TV commercial that runs across free-to-air, cinema, pay TV and digital.
In addition to Australia and New Zealand, Beam Global distributes Russian Standard Vodka in Canada, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Myanmar, Laos and the Philippines.