Starbucks VIA travels across America
22 September 2009 | By Popsop Team
A week ago Starbucks started a two-week promotional voyage – Starbucks VIA™ Road Trip – to raise awareness of the new instant coffee brand before its official debute in USA and Canada on September 29.
Starbucks Via ambassadors Erin Foley – comedian and actress, and Brad Nelson – brand’s social media guru will connect with coffee lovers in two countries and 12 states, including Vancouver, Denver, Chicago, Boston and New York City.
They are accompanied by a documentary film crew that will capture the experience on the road, serving up webisodes at www.youtube.com/starbucks.
You can also follow the Road Crew via Twitter at www.twitter.com/starbuckslive or read the blog. To learn more about Starbucks VIA™ Ready Brew, visit www.starbucksvia.com.
Popsop.com
Tags: coffee and tea, retailers, soft drinks, Starbucks
