Simple typography is a key to standout

16 September 2008 | By Popsop Team

The Spanish designer Lars Petter Amundsen created the identity and packagу design for a small local bakery in north London Euphorium.

To set the new bakery apart from the previous euphorium restaurant, the idea was to use typography in b/w and content from the world of baking, and no food photos whatsoever!

The packs depict bread world-records, bread superstitions and jokes. The jam jar labels are laser printed on the premises (containing random information about the ingredients.)

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