Absolut vodka promotes its anthem in UK
25 September 2009 | By Popsop Team
Pernod Ricard UK has launched a new creative and visionary advertising and communications campaign for Absolut vodka.
The new campaign entitled “Manifesto” will spell out the brand’s philosophy ‘doing things differently leads to something exceptional’.
The new adverts feature six different locations showing a crew of leading international artists creating large-scale installations out of ice blocks, wheat, two thousand hanging Absolut bottles, flying lanterns, gigantic balloons and thousands of glass cylinders.
Each installation is crafted to tell part of the Absolut story – from the Swedish winter to the urban landscapes in which Absolut vodka is enjoyed. A film showing how the spectacular installations were created is available at YouTube channel.
The new campaign by TBWA is the largest advertising communications program Absolut has ever undertaken in the UK. It will debut online on key on-line web sites for the Absolut target audience, including Channel 4, The Guardian and Last FM.
Popsop.com
Tags: ABSOLUT VODKA, alcohol drinks, Pernod Ricard, vodka
