Y&R wins expanded Bacardi brief
17 September 2008 | By Popsop Team
Bacardi has appointed Y&R to handle advertising for its Bacardi Flavors and Bacardi Gold Rum brands, after a pitch against undisclosed agencies.
The agency already handles the global advertising account Bacardi Superior rum, which it won in 2005.
In August, the drinks company contacted a number of network agencies with a view to reviewing its global advertising roster. However, three weeks later, the company called off the pitch.
Hamish McLennan, the global chairman and chief executive of Y&R, added: “We’re proud of our partnership with Bacardi and proud to be entrusted with more brands from their roster. Bacardi rums are category leaders and we are committed and passionate about their continued high-growth potential.”
Popsop.com
Tags: alcohol drinks, Bacardi, rum
